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Workplace Creations secures £12 million Fitzrovia office transformation
Workplace Creations
Article by Workplace Creations / 5/11/2026

Workplace Creations secures £12 million Fitzroviaoffice transformation

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Workplace Creations secures £12 million Fitzrovia office transformation

85 Tottenham Court Road to undergo extensive redevelopment, introducing a striking new architectural identity, expanded office accommodation and enhanced workplace amenities.

Workplace Creations has been appointed by BPS Purestone to deliver the £12 million transformation of 85 Tottenham Court Road in central London, leading the extensive redevelopment that will reposition the property as BEAT TCR.

Located in Fitzrovia, an area increasingly attracting technology, AI and creative businesses, the redevelopment will establish a modern, adaptable workplace, strengthening the property's appeal to future occupiers.

The scheme will deliver major structural alterations and an additional floor to expand the building's usable space, alongside a striking bronze façade and new glazing that will establish a distinctive architectural identity.

A redesigned reception, rooftop clubhouse and enhanced end-of-trip facilities will elevate the occupier experience, while flexible CAT A and CAT A+ office accommodation will support a range of tenant requirements.

New mechanical, electrical and plumbing systems and upgraded lifts will modernise the building's infrastructure, with the redevelopment targeting BREEAM Excellent and an EPC B rating to support improved environmental performance.

The project team includes Quartz as Project Managers, HUT Architecture, ChapmanBDSP for building services engineering, Elliott Wood for structural engineering, Studio GB for landscape design and DAMA for fire engineering, with Cushman & Wakefield appointed as joint agents.

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Ross Wilkinson, Founder & Managing Director of Workplace Creations, said:

"This is a fantastic project for us and a really exciting milestone for the business. It reflects the scale and complexity of the projects we're now delivering, and the technical expertise our teams have built through years of experience.

"85 Tottenham Court Road has huge potential, and it's brilliant to be working alongside such a strong project team to give the building a completely new identity. We're really looking forward to seeing the transformation take shape."

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Rishi Khurana, Co-Founder at BPS Purestone, commented:

"Delivering value-add real estate projects in today's market takes significant commitment and collaboration, and reaching this milestone is a testament to the hard work of Ross Wilkinson and the Workplace Creations team.

"BEAT TCR represents an important step for us as we establish our presence in the London market and build a portfolio of £500m GDV over the next 3 years. Our ambition is to create a distinctive, high-quality workplace that responds to the needs of modern occupiers while giving the building a completely new identity."

Works commenced in September 2026, with practical completion scheduled for Q2 2027.

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